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Any strategy defines a vector of advancement and development, therefore it is based on goals and objectives. *An effective SMM strategy answers five questions: Who are our customers? What do we sell? How to sell effectively? ...

Today, when the competition is fierce, corporations are struggling to increase the value of their brands and protect them from unauthorized use or illegal copying. According to the American Marketing Association, a brand is “name, term, ...

Be aware that it is impossible to create the perfect content before figuring out your potential customers. Writing the “right” articles is time-consuming. Therefore, do not waste it on content that is not customer-oriented. Firstly, find ...