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Before posting content on social networks, determine what exactly you will write about and how often. Keep in mind that your articles should be relevant, interesting, and most importantly, useful to the user. When choosing the ...

Rule № 4. The role of influence One of the most effective ways to sell goods is choosing your trendsetters – people whose opinion influences the opinion of your audience. Agree on the terms: post for ...

Want to know how to transform visitors into your brand users? The rules we’ve collected can help you increase sales and average check, generate repeat sales, and increase authority. Rule № 1. Narrow specialization You can be ...

According to our research, marketers have identified three of the most important components of a successful digital transformation: having a data-driven strategy correctly selected technologies for the company's infrastructure defining your strategy for cultural transformation. All ...

CRM implementation is a way to make employees work more efficiently. CRM systems record a client's request from each channel: a call-back request, an application from a website, an application in a chatbot, an incoming ...

First of all, a true marketer is a tactician, but not a person who just does some narrow-profile tasks, such as setting up contextual advertising or developing a banner design. Being a marketer doesn’t mean ...

The main purpose of call-to-action buttons is to grab the buyer's attention and allay any doubts about the next step they should take. Typically, many users have a low attention span, which makes effective calls ...

Impero believes that interactive communication will become the main trend in digital marketing. Dynamic content triples the conversion rate of emails. Let’s consider some of the future trends in the advertising area. Business promotion through a ...

SMM is a whole range of measures aimed at promoting and maintaining a page on social networks. The main task of an SMM manager is the formation of the brand and image of the company. With ...